Campaign for Water Conservation


MissionPani Campaign

  • News18 and Harpic together introduced the #MissionPaani campaign and ‘SwachhtaaurPaani’ (Hygiene and Water). They were taking a step towards raising awareness on water conservation to maintain hygiene and practice efficient water management.
  • In a unique virtual event hosted by News18, India vice-president M. Venkaiah Naidu, Minister of Jal Shakti Gajendra Singh Shekhawat, Minister of Education Ramesh Pokhriyal, along with campaign ambassador and actor Akshay Kumar, extended their contribution and support to the cause by taking the JalPratigya (water conservation oath).
  • This campaign aims to change attitudes and behaviour to improve water use efficiency. 
  • More than 600 million Indians face acute water shortages, and the situation is only getting worse, with India’s estimated water demand to be twice the available supply by 2030.
  • With the help of the campaign, Harpic is working to create an ecosystem that will help India save millions of litres of water so that no home in India has to compromise on health and hygiene due to inadequate water availability with Mission Paani.