The first digital waste management platform Rethink+ was launched by the India based company Dow Chemical International Pvt. Ltd (Dow India).
This unique plastic take-back program aims to prevent post-consumer plastic waste from going to landfills by digitally connecting waste generators, waste aggregators, waste processors, and recyclers.
With the help of this mobile app, participants in the Rethink+ program list can schedule a collection or drop off their items at designated collection centres, earning reward points for online vouchers for each completed transaction.
Rethink+ started in Pune and succeeded in collecting 810 million tons of plastic waste in five months.
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